Overview of marketing plan

Our Proven Marketing Plan to Sell Your Home for Maximum Value

At Tony Meier & Team — Windermere Real Estate, our mission is to ensure your property receives the highest level of exposure, attracts serious, qualified buyers, and secures top market value — with as little stress as possible. With over 36 years of experience and 770+ successful transactions across Seattle’s Eastside, our tailored approach delivers consistent results.

Step 1: Strategic Consultation & Listing Preparation

Every successful home sale starts with a well-thought-out plan:

• Home Preparation Consultation
  We walk your home with a critical buyer’s eye, identifying changes or enhancements that increase appeal and value.

• Pre-Inspection Coordination
  We’ll arrange a pre-inspection and provide the report to buyers, reducing friction and inspiring confidence early in the process.

• Professional Photography & Videography
  High-quality, professionally shot images and video tours showcase your home’s best features online and in print — where first impressions count.

• Custom Flyers & Property Brochures
  We create compelling marketing materials to highlight the features and benefits of your home, available both onsite and at the office.

Step 2: World-Class Online & Print Marketing

Your home will be featured across the platforms where today’s buyers search and engage:

• High-Resolution Photo Gallery
  Buyers can explore your home online through vivid, professional imagery.

• 4K Video Tour
  A dynamic walk-through video draws attention to the layout, finishes, and lifestyle potential.

• Matterport 3D Tour
  Virtual walk-through technology offers 24/7 access to buyers anywhere in the world.

• Dedicated Property Website
  Every listing receives a branded site with its own custom domain and QR code for signage and digital ads.

• EastsideHomes.com & Blog
  Your listing will be featured on our website and blog, drawing local and relocation buyers.

• Social Media Promotion
  We’ll share your listing with our engaged audience via Facebook.com/EastsideHomes and other digital platforms for extended reach.

• NWMLS Exposure
  Your home is listed on the Northwest Multiple Listing Service, ensuring it appears in front of every active buyer’s agent across the region.

Step 3: On-the-Ground Marketing

• Professional Yard Signage
  Includes a flyer box and sign rider featuring the property’s website for real-time buyer access.

• Weekly Windermere Sales Meeting Spotlight
  Your home is personally introduced to our office of brokers — many with active buyers ready to move.

• Email Outreach to Top Local Brokers
  We directly share your listing with leading agents and offices throughout the Eastside and greater Seattle area.

Step 4: Buyer Engagement & Tracking

• ShowingTime Integration
  Online scheduling and tracking system makes showings seamless and gives you insight into buyer activity.

• Broker Feedback Requests
  We follow up after every showing and report meaningful feedback to you, along with suggestions for fine-tuning.

• Client Portal Access
  Real-time visibility into marketing activity, showings, documents, and key dates — from pre-listing through closing.

Step 5: Offer Management & Negotiation Strategy

• Offer Presentation & Review
  We present all offers clearly, evaluate terms, and guide you through every detail.

• Pre-Qualified Buyer Engagement
  When possible, we vet buyers in advance to streamline negotiations.

• Estimated Net Proceeds for Every Offer
  You’ll know exactly what to expect financially, with every number outlined and explained.

• Expert Negotiation
  We advocate for your best outcome — from pricing and timelines to repairs and contingencies.

Step 6: Transaction Oversight Through Closing

Once under contract, we manage the full transaction:

• Coordinate with escrow, lenders, title, and inspectors

• Monitor contingencies and timelines

• Handle all document flow and signatures

• Keep you informed until recording day and beyond

View our full closing coordination flowchart to see how we manage each stage with precision.

Beyond the Sale: Lifetime Client Support

Our service doesn’t end when the keys change hands. Whether it’s months or years after closing, we’re here to help. That’s why our business is built on referrals and repeat clients — one happy homeowner at a time.

Let’s Strategize Your Sale

Your home deserves a marketing plan that’s customized, data-backed, and executed with expertise. Let’s discuss your goals and how we’ll position your property to stand out in today’s market.

📞 Call/Text: (425) 466‑1000
📧 Email: tony@windermere.com
🌐 Visit: EastsideHomes.com